Digital OOH has brought flexibility & timely messaging to a whole new level with your outdoor strategy. This type of product can be bought and scheduled for a variety of timeframes, including daily and weekly flights. You can also day-part a message to reach morning commuters, then change the creative for mid-day or evening viewers.
Many digital locations also have the ability to incorporate live media content from RSS or XML feeds, i.e. social media, weather apps & traffic data. Running a digital network program (multiple faces and locations) provides reach and frequency across the market. With the help of consumer data from Geopath you can effectively target your audience.
